I really like 2NE1’s music, more consistently than most K-Pop groups…which makes sense, since they’re largely produced and written for by one talent.
(The more I know about YG Entertainment, the more fond of it I am, despite being quite anxious about how K-Pop agencies are run in general)
This is true of EVEN their commercials music, starting with their debut “Lollipop” with Big Bang, “Don’t Stop the Music” for Fiore, and our topic of the day, “Kiss” for Cass beer.
Not in love with his look as a rich playboy, but I don’t think I’m supposed to be. (Frankly, he looks a little Hwang Tae-Kyung, but in a sort of less edgy way? Anyhow. This is the Goo Jun-Pyo everyone can instantly place…we’ll hold out for a hint of humanity.)
And it is all the more awesome to discover his alter-ego because of how delightfully fashion-show stuckup he looks.
Clothes are more a focal point of character than the beer is–he’s still wearing a fashion-victim shirt and his jeans are probably 100x more expensive, but here they’re on the same general vibe, whereas their first encounter Dara was even more tomboy casual, as a DJ for one of his friends’ parties.
He shows up in his GreaserBouffant hair and red Lamborghini (maybe not, I wouldn’t know, but it’s that image anyway) to take her out and buy her clothes of his class and we’re sitting here wondering why she’s still sneering a little at him when she’s going the way even Jan Di would not tread…
when she throws away the clothes, and goes to his club as herself, not his arm candy.
The red is an obvious color of confidence, sexiness, and daring–the first time she’s been into primary color territory, really, with pastels and whites in the clothes she’s worn so far.
And she comes to take what is hers: she takes charge of their relationship, and makes it clear that the terms he’s set aren’t acceptable.
So he has to go meet her on her own ground:
Adorably, he’s in “commoner” clothes, the uniform at her job, which is the same monochromatic look of their concert encounter.
It’s a beer commercial, but the music was good, and it actually told a story in clothes…